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Chief Mustard Maker


I’m Joely, a marketer and solo business owner mentor, here at Mustard HQ.

I love all things marketing and the ever-changing digital world, but I realise it’s not everyone’s cup of tea.

The jargon, the constantly shifting landscape, the tech, the strategies, the platforms, updates, algorithms, apps, and the list goes on.

I can help you stop wasting your precious time on the stuff you don’t know much about, and the stuff you don’t enjoy doing. Let me design a simpler marketing system for you. Which will allow you to do what you do best, and to wholly focus on your business.

Goodness knows there are 101 things to think about and to manage, and they all take up valuable head space, time, and energy. I get it.


I’ve combined my 25 years plus work experience, professional marketing qualifications, and business know-how to establish and grow Mustard.

I’ve been told by colleagues and clients along the way that I’m a team player, a positive and valuable asset, and most recently, a “fantastic partner in crime!”

I’d love to help you and your business.

Back in 2019, a friend asked me to give her a hand with her start-up’s marketing. I was working full-time in the world of professional publishing. I was happy to help, but I had no idea how much I would absolutely love it. This side hustle eventually became Mustard Marketing Services and since then, I’ve worked with a dozen clients on their marketing strategy. My clients come to me from all over the UK and across the following industries: SAAS, education, training, coaching, finance, design, non-profit, and hospitality.

The best, most productive client relationships are the joyful, healthy ones. Where human connection, open communication, and trust are ever-present, with a sprinkle of light-hearted banter thrown in! This breeds positive energy that flows through everything and creates an environment conducive to creating the best work and client outcomes. 

Mustard and I prefer to keep things simple. Think mission, vision, and values. What are the priorities? What do you want to achieve? And by when? What have you done before? And with what results? This will inform your future efforts. Let’s hatch a marketing strategy together. Let me create your ‘business big picture’ and guide you to better results.


If you want to bite the bullet (like my friend), feel free to give me a call, let’s have a natter. No pressure. And in the meantime, take a look at my services, bear in mind, if there’s something crucial for your business missing, we can discuss it, not a problem.  


Mustard’s mission is to help solo business owners by taking away the overwhelm, and allowing them to concentrate on what they do best, and the bits they enjoy. I’ll help you design a strategy and plan, bespoke to your business, and one that will simplify and free up the day-to-day. The ultimate sweet and sustainable business model.


Honestly:  From the outset, I shall state whether or not Mustard’s the right choice for you.

If we do work together I will always be open, honest, and transparent about methods, tools & tech used along the way.

Simply:  Provide a clear overview of your marketing, any issues, and how we can solve them. All communicated in a plan that sets out what, when, and how.

Transparently: Everything is discussed and agreed, set out, and signed off. No surprises. No hidden costs. No extra steps (other than those, as agreed and set out in the initial proposal and contract).


Since Mustard was set up in 2020 I’ve been fortunate enough to work with some incredible businesses on some exciting projects, and I still have some long-term retainer clients from the very beginning.

Here is some sweet feedback received about Mustard Marketing Services.

Mustard Marketing Services has delivered as promised. Joely’s marketing knowledge and expertise, coupled with her personality, energy, and ardent commitment to our brand and our clients, are at the very heart of everything she does. 

Since working with us Joely has revised our marketing strategy, devised a tactical plan, and introduced retention and recruitment programmes, with a clear set of objectives for each. It was critical to continue to serve, deliver and empower our clients, and introduce a system that consistently generates quality leads for growth. 

Allowing the rest of the business to focus on what they do best, which is to provide the best online quality management, training, assessment & support system for MOT business owners & teams across the UK.”

Barry Babister, Managing Director, MOT Juice Ltd.


Since working with Mustard Marketing Services, it has opened my eyes to the power and possibilities of digital marketing, and social media for my business. Joely has transformed the LevyBooks brand and my social media strategy and communications. Very pleased with my decision to use MMS.”

Lisa Donlevy, Managing Director, LevyBooks Ltd.


“ULTS has retained Mustard Marketing Services for the past few years and Joely has consistently delivered for us. We now have a tighter more focussed strategy, revised offers and content, as well as opening up to new markets and opportunities.

All done with a positive attitude, and carried out professionally, openly and honestly communicated with at every stage. I have no hesitation in recommending Joely and Mustard Marketing Services.

David Pryce, MD, Uckfield Logistics Training Services Ltd.

I’ve had the pleasure of working alongside Joely on a brand and marketing strategy for a not-for-profit and it’s been great because she understands the whole process, and what the client needs and had the research to back up the proposed steps for me to carry out my work. I would highly recommend Mustard Marketing.

Vardeep Edwards, Founder, The Branding Fox.

Customer Experience Is Everything

Work with me

1:1 Strategy & Mentoring

  • I can help you to realise your business vision
  • Let’s discuss your priorities, and create and execute a marketing strategy and plan
  • We can work together for 3-6 months (dependent upon requirements)
from £2,000.00

Want a Virtual Marketer on your team?

With Virtual Mustard Services, you can retain my services for a number of hours per month (min of 8 hours).

We can simply have a chat to discuss your needs, and if I can help, we’ll put a plan together.

When a plan has been decided upon, it’s simply a matter of signing a contract, and once payment’s been received. Mustard & I are at your disposal, and we’re off! 

Virtual Services from £1000+ per month 

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Have you got any questions?

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