If you aspire for more...

Chief Mustard Maker


I’m Joely, a marketer and mentor. I love all things marketing, but I realise it’s not everyone’s cup of tea. The jargon, tech, strategies, platforms, updates, algorithms, apps and content, the list goes on.

I can help you to stop wasting time on the stuff you don’t know much about, or you don’t enjoy doing. Let me design a simpler marketing system for you. Which will allow you to do what you do best and to wholly focus on your business, and we can design a strategy and a plan to get you to where you want to be.

Goodness knows there are 101 things to think about and to manage and they all take up valuable head space, time and energy. I get it.


I’ve combined 25 years plus work experience, professional marketing qualifications and business know-how to establish and grow Mustard.

I’ve been told by colleagues and clients along the way that I’m a true team player, a positive and valuable asset and most recently, a “fantastic partner in crime!” I’d love to help you too.

Back in 2019, a friend asked me to give her a hand with her start-up’s marketing. I was working full-time in the world of professional publishing. I was happy to help but I had no idea how much I would absolutely love it! So Mustard Marketing Services was born. My clients come from all over the UK and across the following industries: SAAS, education, training, coaching, finance, design, non-profit and hospitality.

The best most productive client relationships are the joyful, healthy ones. Where human connection, open communication and trust are ever-present, with a sprinkle of banter thrown in! This breeds positive energy and creates an environment conducive to creating the best work and client outcomes. 

Mustard and I prefer to keep things simple. Think mission, vision, values and priorities. What do you want to achieve? By when? What have you done before? With what results? This will inform future efforts. Let’s hatch a marketing strategy together. Let’s create your ‘business big picture’ and guide you to better results.


If you want to bite the bullet feel free to give me a call, let’s have a natter about your business. No pressure. And in the meantime checkout Propel, my programme to move your business forward.


Mustard’s mission is to help business owners by taking away the overwhelm and allowing them to concentrate on what they do best. We’ll design a bespoke strategy and plan together, that will simplify your day-to-day marketing and maximise your results. The ultimate sweet and sustainable business model.


Honestly:  From the outset, I shall state whether or not Mustard’s the right choice for you. 

Openly: If we do work together I will always be open about methods, tools & tech used along the way.

Simply:  Provide a clear overview of your marketing, any issues and how we can solve them. All communicated in a plan that sets out what, when, who and how.


Since Mustard was officially set up in 2020 I’ve been fortunate enough to work with some incredible businesses on some exciting projects. Here is some sweet feedback received.

Mustard Marketing Services has delivered as promised. Joely’s marketing knowledge and expertise, coupled with her personality, energy, and ardent commitment to our brand and our clients, are at the very heart of everything she does. 

Since working with us Joely has revised our marketing strategy, devised a tactical plan, and introduced retention and recruitment programmes, with a clear set of objectives for each. It was critical to continue to serve, deliver and empower our clients, and introduce a system that consistently generates quality leads for growth. 

Allowing the rest of the business to focus on what they do best, which is to provide the best online quality management, training, assessment & support system for MOT business owners & teams across the UK.”

Barry Babister, Managing Director, MOT Juice Ltd.


Since working with Mustard Marketing Services, it has opened my eyes to the power and possibilities of digital marketing, and social media for my business. Joely has transformed the LevyBooks brand and my social media strategy and communications. Very pleased with my decision to use MMS.”

Lisa Donlevy, Managing Director, LevyBooks Ltd.


“ULTS has retained Mustard Marketing Services for the past few years and Joely has consistently delivered for us. We now have a tighter more focussed strategy, revised offers and content, as well as opening up to new markets and opportunities.

All done with a positive attitude, and carried out professionally, openly and honestly communicated with at every stage. I have no hesitation in recommending Joely and Mustard Marketing Services.

David Pryce, MD, Uckfield Logistics Training Services Ltd.


I’ve had the pleasure of working alongside Joely on a brand and marketing strategy for a not-for-profit and it’s been great because she understands the whole process, and what the client needs and had the research to back up the proposed steps for me to carry out my work. I would highly recommend Mustard Marketing.

Vardeep Edwards, Founder, The Branding Fox.

Customer Experience Is Everything

Work with me

Propel - Your bespoke review, strategy & plan

  • Propel is a three phase programme 1) review, 2) strategy and 3) plan
  • Each stage will move you forward and will have valuable, tangible outcomes and take aways to keep
  • Propel will help you realise your business priorities and set you up to deliver your vision for the future
  • We can work together for 3 months plus (dependent upon your requirements)
from £2,000.00 (per phase)

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